Eclectiktronik Found tapes: the 15 minute of fame orchestra
Performance-installation (2 sound channels)
15 cassette players
Rubbish bin / Cardboard boxes
Conceived especially for International Noise conference Madrid 09, in which performers are given a 15 minute ‘slot’ on the bill, and adhering to 3 other basic rules.
-No mixing desks
The 15 minute rule can be seen here as a reference to Warhol’s 1968 statement: “In the future, everyone will be world-famous for 15 minutes”, a sentiment which is reflected by contemporary multimedia corporations with endless formatted TV ‘fame schools’, ‘talent’ shows, ‘’reality tv’ shows and ‘star academies’.
As the competition between broadcasters and shows increases, the intensity of the search for a ‘new face’ hits an all-time high. Jonathan Bown, assistant editor of Now celebrity magazine, said: “It’s now more about the journey than the destination. We love rooting for our favourites, but once we’ve chosen our winner, interest wanes very quickly” . Perhaps, in view of the proliferation of insipid material it would be more correct to use the term 3-minute wonders. Their disposability is heightened by the queues of hopefuls outside casting events for the shows, eager to fill the gap left by those whom marketing departments consider to be last week’s news.
David Pakman, chief executive of eMusic, the digital music service, said: (it) may be entertaining television, but it does not produce important or lasting musicians. The moguls throwing cash behind reality-TV artists only create short-term phenomena and make it harder for truly talented acts to break through”
A poll by eMusic last week showed more than half of people questioned about the state of (the) British music scene cited The X Factor and Simon Cowell as having the most negative effect on the industry in the past 20 years.
Far from music, the ‘star system’ seems to be what is really dealt with here: fame as an end in itself. They are not really selling the music, rather, the idea of being famous.
“…Which I think is a very dangerous idea. We’ve had the game show format in Britain for a long time and each year there are probably three or four different programmes. There’s Fame Academy, Pop Idol, X–Factor and there used to be a programme Pop Stars. And every single show will end up with, its not even just the winner, like two or three bands or artists will put out an album that year and at any given time there will be three of these ‘manufactured on TV’ albums riding high in the charts. And then, without fail, you won’t see them a year down the line and they probably won’t have made any money from it. It’s weird because the real pop stars and the real winners in those scenarios are actually the business managers behind it, it’s the production companies or its old Mr Fuller and his Nineteen company which owns the rights to the TV shows, which manages the bands, releases their records and owns the publishing to their records. So it’s a massive money spinning idea and it’s a win-win situation because your artists are entirely disposable, faceless and they are a commodity that you use up and throw away like a disposable razor. So I think music’s gotten to a stage where it’s a very blurry line between selling music and selling TV and selling baked beans and tomato ketchup or any other product that people are going to habitually consume just because they are told to. “ – David Ford
‘Disposable fame’, reaching levels surpassing even Warhol’s predictions, and dictated by the interests of corporations yet marketed with a veneer of viewer choice, would seem to be the order of the day. Fame as the highest value now having been dealt with, it is time to turn to the opposite end of the scale.
The material presented here shares practically nothing with the manufactured fame society. It is that which has been consigned to the dumping ground: one-off home musical recordings, private performances made by completely anonymous people. In making these sounds public for the first time, each one is given its ’15 minutes of fame’, in an ironic reflection upon the processes described above. A whole new sonic environment is constructed where the individual musics ‘compete’ against each other.
The 15 minute of fame orchestra is a sub-project of the Eclectiktronik Found Tapes Archive, taking from it the following materials:
-Recordings of anonymous, self-taped music making (singing, playing of instruments, band practice, etc)
-Recordings found in Madrid, the place of the INC event.
Physically it consists of 15 cassette recorders using their inbuilt speakers to play back extracts from 15 found tapes meeting the above criteria. Each cassette has 15 minutes’ worth of material, looped if necessary.
The performance uses two amplified microphones, mic 1 set to pick up the sound from the individual machine and mic 2 the sound from the rubbish bin/box(es). Each machine in turn is switched on, plays 1 minute into mic 1, then is deposited, still playing, in the bin. The resulting mix of sounds is picked up by mic 2. The event ends when the last machine in the box has stopped. Alternatively the installation can be modified for looped playback (15 sets of 15 minute loops) over an indefinite period.